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Hercegovina Kalifornija: Landscape and legacies in the Neretva Valley

The dream of Herzegovina as California has been around for as long as I remember. It first appeared in Yugoslavia as an industrial and entrepreneurial vision of a landscape that could provide us with everything, provided we were sufficiently entrepreneurial. But it was also an image of a place of rest, where little is needed to enjoy life, in which case industrialisation may be unnecessary.